Our View on…


Our View on…

Over the past approximately 60 years, media and campaigns have presented us over and over again with information about the harmful effects of smoking; effects which have been proven by scientific research and statistics. Scandinavian Tobacco Group shares the view that tobacco smoking is associated with risks of a number of diseases, and all our tobacco products carry warnings about the risks of smoking. However, not everybody gets ill by smoking. Some do, others don’t. Science has not yet given us a definite answer as to why this is so. But the risk increases the more you smoke and the more years you smoke. Smokers of mild tobacco products also expose themselves to a risk. Everyone has to take the risk seriously, balance the pleasure of smoking against the risk and then make a personal choice whether to smoke or not. We know that many people find it difficult to quit smoking. Some may use the expression that they become addicted to smoking. We believe that everyone can quit smoking. Millions of people all over the world quit every year, merely because they decide to do so and add willpower to their decision. However, there is hardly any doubt that smoking is habitual. Smoking involves a health risk and is habitual. Therefore, smoking is a choice that should be left to adults only. In our opinion nobody under the age of 18 should smoke.
Scandinavian Tobacco Group acknowledges that tobacco products are different from other consumer products and that the health risks associated with them require stricter regulation – in particular to prevent children and adolescents from taking up smoking. Tobacco products continue to be subject to increased regulation in terms of manufacturing, promotion, presentation, sale and consumption. We support proportionate and fact-based regulation of our products and market place. We ensure compliance with local laws and regulations. And when marketing our products, we apply self-imposed principles that in many cases are stricter than local regulations. When it comes to new regulation, we do what we can to ensure a balanced approach to our product categories. On the one hand, regulation should always take health issues and the protection of youth into account. On the other hand, regulation should also take into account that the typical consumer of cigars and pipe tobacco is a mature adult. The consumer profile and the different characteristics of the various tobacco product categories mean that legislation, where relevant, should differentiate between, for instance, cigars and other tobacco products. We want to be a trusted participant in the legislative process, and we have valuable input and views to share specific to our products.
We embrace workforce diversity as a source of strength. It leads to increased innovation, increased team performance and better problem solving abilities. It is our ambition that 25% of our shareholder-elected board members will be women by 2017. In 2013, we adopted a Diversity and Inclusion Policy guiding us in embracing diversity. The policy aims at ensuring stronger gender diversity in managerial positions which in the majority of business areas means increasing the number of women. Going forward, we convert the policy into actions that secure gender diversity across our business.