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Craig Reynolds Assumes Responsibility of North American Cigars Pipe Tobacco and Fine Cut Business

Press / Dec 19, 2016

Scandinavian Tobacco Group forms cluster for its North American businesses.

As of 1 January 2017, General Cigar, Cigars International, STG Lane and STG Canada reinforce their leading positions under one leadership. The change thereby improves the world-leading cigars and pipe tobacco business’ product offering across all customer segments.

“We are leading in handmade cigars, pipe tobacco and fine cut in the US. In every one of our business entities, we have specialised in bringing either handmade cigars or pipe tobacco and fine cut to specific customer segments. Advancing our collaboration between entities allow us to bring products from across our tobacco categories to all our customers. We believe that this will benefit our customers and drive further growth for our business in the US,” says Craig Reynolds, Executive Vice President for Scandinavian Tobacco Group in North America. 

Craig Reynolds assumes the leadership of the North American cluster when it is formed on 1 January 2017.

CEO Niels Frederiksen says:

“Craig Reynolds has successfully led our entire global handmade cigars business. Today, the handmade cigar category is a growth engine in our business and accounts for more than one-fourth of our net sales and profit. We want to reinforce this development by extending Craig Reynolds’ leadership to our entire North American business.” 

General Cigars holds a leading position in the US market for handmade cigars. Cigars International has built a market-leading position in online and catalogue sales of handmade cigars and pipe tobacco to consumers in the US. STG Lane is the leading manufacturer of fine cut and traditional pipe tobacco in the US. STG Canada is leading in cigars and pipe tobacco in Canada.

The four entities continue to be run as separate, stand-alone businesses.

About Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S with its subsidiaries (the "Group") is a world leading producer of cigars and traditional pipe tobacco. The Group also produces fine-cut tobacco and sells tobacco-related accessories. The Group produces and sells 3 billion cigars and 5,000 tonnes of pipe and fine-cut tobacco annually. Scandinavian Tobacco Group believes it is the only company globally with a core strategic focus on production and distribution in all of these tobacco categories.

Scandinavian Tobacco Group holds market-leading positions in the machine-made cigar market in Europe, the handmade cigar market in the US, the online and catalogue retail sales of cigars in the US, the traditional pipe tobacco market globally and in selected fine-cut tobacco markets.

Scandinavian Tobacco Group has a diversified portfolio of more than 200 brands providing a complementary range of established global brands and local champions.  In the cigar segment, the brand portfolio comprises Café Crème, La Paz, Macanudo, CAO, Partagas (US) and Cohiba (US). Pipe tobacco brands include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while leading fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and Tiedemanns.

As at 31 December 2015, the Group employed approx. 8,100 people in the Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand, Australia, Canada and the US.

For more information please visit www.st-group.com.