our responsibilities


Corporate Social Responsibility

CSR goes to the heart of our business philosophy and principles.

Acting responsibly towards the individual human being, society and the environment is at the core of our business.

We therefore align our business activities with the conduct you should expect from a responsible market leader. We do this for two reasons: because it sustains our business; and because we believe it is the right course of action.

We are dedicated to reducing waste and emissions from our factories, and we are committed to making our working conditions ever safer. In communities where we operate, we strive to be a good and responsible corporate citizen.

 We acknowledge that tobacco products are different from other consumer products. We believe that smoking is for adults only, and we don’t work to increase the number of smokers or to grow the total market of tobacco.