We target our advertising and promotion to adults only.
We have procedures in place that ensure compliance with local laws and regulations in all our individual markets.
We work in different regulatory regimes in different markets. Our principles set minimum standards and govern where local regulations are less restrictive, either because tobacco is generally less regulated or because the regulation in place does not cover a specific activity.
Our marketing principles have recently been revised. Our staff is trained to comply with the principles, and we share them with our distributors in our many export markets.