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Our business

The business of Scandinavian Tobacco Group (STG) is the manufacture and sale of well-known quality brands in cigars, pipe tobacco, and fine cut tobacco. The company was established in 2010 as a result of a merger of the tobacco business of the former Scandinavian Tobacco Group A/S and the cigars and pipe tobacco business of Swedish Match (except its US mass market cigar business). The new company carries the name Scandinavian Tobacco Group in recognition of its Scandinavian heritage and ownership.

We operate internationally, have subsidiaries in 20 countries and sell our products in more than 100 countries all over the world.

Our business in cigars and pipe tobacco has consistently grown, and it is our vision to continue that growth based on strong brands and committed employees.

In Scandinavian Tobacco Group we are proud of our history and our profession. We are aware that our products and our business require consideration and responsibility in everything we do.

We aim to make smokers prefer our products over those of our competitors. It is never our objective to encourage anyone to start smoking. Read more about our view on smoking here.

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 Facts & figures
  • Approx. 10,000 employees in 20 countries 
  • About 2.5 billion machine-made cigars and 115 million handmade cigars sold annually in more than 120 countries 
  • 2,175 tons of pipe tobacco and 3,170 tons fine-cut tobacco sold annually in 66 countries 
  • 15 manufacturing sites in 8 countries 
  • Sales companies in 16 countries 
  • Distribution centres in 4 countries 
  • The world’s no. 1 in pipe tobacco 
  • Shared position as no. 1 in cigars 
  • Strong market positions in fine-cut tobacco, primarily in Scandinavia and USA