Vision & mission
Our vision defines our fundamental objective and the strategic direction in which we wish the company to move in the long term. Our mission defines how we do our business and what we do to achieve our vision.
Our vision:
- To be a global tobacco company with market leadership in cigars, expanded leadership in pipe tobacco and a significant position in RYO.
Our mission:
With great brands and talented people we give smokers the best smoking enjoyment and thereby secure continuous growth in turnover and profits.
CORPORATE VALUES
Scandinavian Tobacco Group has around 3,400 employees in 18 companies and manufacturing sites worldwide. We believe that across borders and cultures we have a common approach to the way we are and the way we behave. The values that best express our aspirations and behaviour may be comprised in four words:
- Team player
- Responsible
- Innovative
- Passionate