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Café Crème was the world’s first small cigar and has been a European and category leader in machine-rolled cigars since its launch in 1963. While the name has changed to Signature in Europe, the cigars remain exactly the same.

Café Crème is one of the world’s largest cigarillo brands and the best-selling brand in the ST Group. Café Crème is sold in over 80 countries worldwide with significant exposure in the United Kingdom, France, Spain, Portugal, Finland, and Global Travel Retail. Café Crème holds a strong position in the mainstream segment, and the portfolio includes different format cigars, flavored variants and variants with filter. Using tobaccos from Java, Colombia, the Dominican Republic, and Italy, the cigars are wrapped in natural Java or Ecuadorian leaves.


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