The Group employs approximately 10,000 people worldwide. We have sales offices in North America and Europe and we sell our products to around 100 markets. In the US, we have a market-leading position in handmade cigars and catalogue and internet sales through our ownership of General Cigar and Cigars International.
GREAT, LEADING BRANDS
Our portfolio contains about 200 leading brands, including the cigar brands Macanudo, La Gloria Cubana, Panter, Signature and La Paz. Pipe tobacco brands include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while our fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and Tiedemanns.
Scandinavian Tobacco Group is a publicly listed company on the Nasdaq Copenhagen.
OUR VALUE CHAIN
It starts with a seed
All tobacco starts with a seed. The development of a tobacco plant depends on factors such as soil, sun, rain position of the leaf on the tobacco plant and the time of harvesting. Our cultivation activities take place within Caribbean Cigar Holdings Group, in which we own a 20% stake.
We purchase raw tobacco
We purchase raw tobacco from the majority of all tobacco growing countries. Tobaccos used for cigars, pipe tobacco and fine-cut tobacco are not the same. More than two thirds of the raw tobacco market for pipe tobacco and fine-cut tobacco is handled by three large wholesalers, whereas tobacco for cigars is purchased from a number of smaller suppliers.
Our production setup is global
We have a global supply chain with 14 manufacturing sites. Production is strategically located close to both tobacco growers and the consumers. Handmade cigars are produced in the Dominican Republic, Honduras and Nicaragua, while machine-rolled cigars are produced primarily in Europe, the Dominican Republic and Indonesia. Pipe tobacco and fine-cut are produced in Denmark.
We sell in around 100 markets
We have sales companies throughout Europe, the US and we sell our products in around 100 countries via wholesalers, distributors and a variety of supermarkets and retail stores including our own 8 cigar super stores in Pennsylvania, Texas and Florida in the US..