ROLLING TOWARDS 2025
Rolling Towards 2025 cements our focus on cigars and will ultimately enable us to become a larger company, to grow EBITDA and create outstanding cash generation for ourselves and our shareholders.
For over 250 years, Scandinavian Tobacco Group has been maker of rituals. We have honed our craft to make rituals: premium products and experiences to our consumers embedded by textures, flavours, and aromas. Past achievements have brought the Group to where it is today and will serve as a guide forward. However, in order to grow and outperform competitors in an industry with declining volumes, we continually need to sharpen our strategic focus on the products, processes and consumer experiences that really make a difference.