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Responsibility is embedded in our core values and shapes how we conduct our business.


We want all of our internal and external stakeholders – commercial partners, employees, civil society, investors, regulators and others with whom we engage – to consider us a responsible corporate citizen. We believe our commitment to responsibility benefits our business, our employees, and the communities where they work and live.

We believe that good governance is central to responsible business practice. The Group’s Code of Conduct sets the overall standard for how we act as a company and the behaviour we expect from our employees to ensure responsibility and high ethical standards across the business.


Our view on smoking

Smoking is for adults only, and the health risk must be taken seriously by everybody. Every smoker should balance the pleasure of smoking against the risk involved, and then make a personal choice whether to smoke or not. We do not work to increase the number of smokers or to grow the total market for tobacco. We grow our business by growing our market share and by encouraging smokers to choose our products and categories over those of competitors.

Our view on regulation

Scandinavian Tobacco Group acknowledges that tobacco products are different from other consumer products and that the health risks associated with them require stricter regulation – in particular to prevent children and adolescents from taking up smoking. Tobacco products continue to be subject to increased regulation in terms of manufacturing, promotion, presentation, sale and consumption. We support proportionate and fact-based regulation of our products and market place. We ensure compliance with local laws and regulations. And when marketing our products, we apply self-imposed principles that in many cases are stricter than local regulations. When it comes to new regulation, we do what we can to ensure a balanced approach to our product categories. On the one hand, regulation should always take health issues and the protection of youth into account. On the other hand, regulation should also take into account that the typical consumer of cigars and pipe tobacco is a mature adult. The consumer profile and the different characteristics of the various tobacco product categories mean that legislation, where relevant, should differentiate between, for instance, cigars and other tobacco products. We want to be a trusted participant in the legislative process, and we have valuable input and views to share specific to our products.

Our view on diversity

Diversity is the existence of many unique individuals in the workplace, marketplace and community, individuals from different genders, nations, cultures, ethnic groups, backgrounds, skills, abilities and all the other differences that make each of us who we are. An inclusive culture in Scandinavian Tobacco Group is a work environment where every person has the opportunity to fully participate in creating business success and where each person is valued for their distinctive skills, experiences and perspectives. The Group embraces workforce diversity as a source of strength. This is not only about visible differences in the workforce, but as importantly it is about the strategic advantage that comes from incorporating a wide variety of capabilities, ideas and insights into our decision-making.

Our view on smoking

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Our view on regulation

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Our view on diversity

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Our four Focus Areas form the core of our Sustainability strategy and are meant to give direction and coherence to our sustainability work. We have identified priority areas for activity in each of our four Focus Areas.

  • People and Communities

    Activities in our People and Communities Focus Area include promoting employee health and safety, advancing diversity and inclusion, maintaining strong employee engagement and working with the communities where we make and sell our products.

    During 2021, our overall accident rate decreased by 59% compared to 2020, even as productivity increased. We are also increasingly focused on the principles of diversity, equity and inclusion, and at the end of 2021, 50% of our Executive Board were woman.

  • Planet

    In our Planet Focus area, our key activities include managing our resource use, waste, and associated impacts on the environment. We will also, moving forward, seek to better understand and mitigate our climate impacts by measuring, reporting, and addressing our greenhouse gas emissions.

    During 2021, we decreased our Group-wide CO2 emissions by 3.7%, decreased total energy consumption of the Group by 3.4% and reduced overall water consumption at production sites with 3.1%.

  • Ethics

    Within the Ethics Focus Area, we seek to support human rights, including engagement to address child labour in our tobacco supply chain, and ensure our employees maintain high ethical standards.

    We are committed to maintaining the highest ethical standards and compliance with laws ands regulations, including all applicable data and privacy laws and regulations.

  • Governance

    We believe that good governance is central to responsible business practice. The Group's Code of Conduct sets the overall standard for how we act as a company and the behaviour we expect from our employees to ensure responsibility and high ethical standards across the business.

    We have a zero-tolerance approach to corruption and all forms of bribery.

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