Management

Niels Frederiksen (1964) became CEO of Scandinavian Tobacco Group in March 2015 and has held various positions in the Group since 1999, including Senior Vice President and Executive Vice President.

Niels is currently also the Chairman of the Board of Directors of Boman A/S.

Marianne Rørslev Bock (1963) joined Scandinavian Tobacco Group in 2018 as Executive Vice President and Chief Financial Officer (CFO).

Prior to this, she was CFO of Brdr. Hartmann and has previously held various finance leadership positions in Danisco (1994-2012).

Marianne is currently also Vice Chairman of the Board of Directors of both Kemp & Lauritzen A/S and Axel Muusfeldts Foundation, on the Board of Directors of Dansk Landbrugs Grovvareselskab A.M.B.A., the Danish Financial Supervisory Authority and Axel Muusfeldts Fond Holding A/S, and a member of the Danish Committee on Corporate Governance.

Jurjan Klep (1971) joined Scandinavian Tobacco Group in 1997 and has since held various sales and marketing positions in the Group. From 2008 to 2011 he was Managing Director of Scandinavian Tobacco Group Iberia before being appointed Senior Vice President of Sales.

Jurjan became Senior Vice President of the Machine-made Cigar Division in 2018. In April 2020, he became Senior Vice President of Europe Branded Division.

Régis Broersma (1977) joined Scandinavian Tobacco Group in 2002 and has since held various positions in the Group including Managing Director of Scandinavian Tobacco Group Germany and President of General Cigar Co. Ltd..

Régis became Senior Vice President of the North America Branded Business Division in 2018 and Senior Vice President of the Smoking Tobacco & Accessories Division in 2019. In April 2020, he became Senior Vice President of North America Branded and Rest of World (RoW) Division.

Sarah Santos (1978) started at Cigars International as a marketing and operations consultant in 2003 and joined Scandinavian Tobacco Group as a full time Marketing Director in 2008. In the years since, she has held various leadership positions in the division, becoming the Senior Vice President of the North American Online and Retail Division in 2018.

Sarah is also a member of the board of the LifePath Foundation and is a member of the foundation’s investment board committee.

Hanne Berg (1966) joined Scandinavian Tobacco Group as Senior Vice President of HR in 2017. Prior to this, she spent 10 years with the LEGO Group as an HR executive. Hanne Berg has held leading HR positions in various companies since 1996, including If Forsikring and Energinet.

Yulia Lyusina (1986) joined Scandinavian Tobacco Group as Senior Vice President of Strategy & Transformation in 2019. Prior to this, Yulia Lyusina worked for 8 years at the Boston Consulting Group. Yulia has held different positions at other consulting and audit companies before that.

Jesper Madsen (1975) joined Scandinavian Tobacco Group as Chief Supply Chain Officer in 2023. Prior to this, he spent more than seven years with Nilfisk A/S where he was Chief Operating Officer since 2017. Jesper has also held various leadership positions in operations in Nilfisk A/S, Royal Copenhagen A/S and GN Netcom A/S.