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In the world’s largest market for handmade cigars – the US – cigar smokers are asking their shop keepers: What’s new?

General Cigar delivers a flurry of innovation and creativity in both marketing and new product development. The company has a market share of more than 25% of the US market for handmade cigars.

From a famous rapper to funky formats and packaging
In 2013, General Cigar embarked on an ambitious endeavor to re-invigorate the super-premium segment through a collaboration with the world-famous rapper Shawn ‘Jay-Z’ Carter and Cohiba. That same year, Macanudo sponsored the Golf Channel’s popular reality series “Big Break.” And every year, General Cigar’s artisans develop more than 100 new blends in large and small batches. Foundry Tobacco company also played a pivotal role on the innovation front with formats and packaging never before seen in the premium cigar category. If anyone ever thought that handmade cigars were a stagnant category, General Cigar proved them wrong.

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