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Today, Scandinavian Tobacco Group A/S published its 2012 report.

  • Net sales for the full year increased by 9 per cent to DKK 5,978 million (5,472). In local currencies and adjusted for the acquisition of Lane and the divestments of certain brands in Australia, net sales rose by 4 per cent.
  • EBITDA increased by 11 per cent to DKK 1,301 million (1,174). Adjusted EBITDA in local currencies showed an almost flat development compared to 2011.
  • Net profit amounted to DKK 618 million (578), showing a growth of 7 per cent.
  • Market shares grew in all regions, and net sales grew in five of six regions led by the North America, Central Europe and Oceania.
  • Net sales and market shares grew across our categories cigars, pipe tobacco and fine cut.

Anders Colding Friis, CEO of Scandinavian Tobacco Group A/S, says:

“We have performed well. In 2012, we invested in the future, building the platform for further growth with a focus on innovation and product development combined with commercial and supply chain excellence.”

“I’m pleased that we succeeded in growing our market shares across categories and in five of six regions. This confirms our global leadership in cigars and pipe tobacco and fortifies our position in fine-cut tobacco.”

“Worth emphasizing is our development in the US which is the world’s largest cigar market accounting for almost two out of three handmade cigars. In a flat market, we managed to outpace the category by 2 per cent net sales growth in General Cigar and double-digit growth in the internet and catalogue business of Cigars International. Also STG Lane Ltd.’s business for machine-made cigars and pipe tobacco gained tailwind with positive results in sales and product development. Overall, it supports our strategy to build a long-term sustainable position in the US and other selected markets.”


The Group will use the coming years to consolidate following the merger in late 2010 while at the same time preparing for future growth through an expanded organisation and initiatives within sales, marketing and product development. Based on the planned activities, Management expects continued growth in net sales in local currencies during 2013, which supports the ambition to deliver improved earnings.

Further information, please contact:

CEO Anders Colding Friis or Director of Group Communications, Kaspar Bach:

kaspar.bach@st-group.com or phone +45 7220 7152.


- a world leading manufacturer of cigars and traditional pipe tobacco

- approx. 8,200 employees in the Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand, Australia, Canada and the US

The Group’s brand portfolio contains more than 200 international, regional and local tobacco brands, including the cigar brands Café Crème, La Paz, Henri Wintermans, Macanudo, CAO, Partagas (US) and Cohiba (US). Pipe tobacco brands include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while leading fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and Tiedemanns.

The Group is ultimately owned by two Danish foundations (51%) – the Augustinus Foundation and Det Obelske Familiefond – and by Swedish Match (49%). Both Danish foundations have been active in the tobacco industry for more than 250 years. Swedish Match is a publicly owned company listed on the Stockholm Stock Exchange.

Read more: www.st-group.com.

Scandinavian Tobacco Group A/S
Sydmarken 42
DK-2860 Søborg

CVR 31 08 01 85

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