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Niels Frederiksen becomes new CEO of Scandinavian Tobacco Group – a world leading manufacturer of cigars and pipe tobacco.

Niels Frederiksen succeeds Anders Colding Friis who will, as of 1 March 2015, become CEO of jewellery company Pandora.

Today, Niels Frederiksen is a member of the Scandinavian Tobacco Group Executive Board and Executive Vice President of the company’s global supply chain. He has more than 15 years of experience working with tobacco.

Chairman of the Board Jørgen Tandrup says:

“Niels Frederiksen has played an instrumental role in building the Group we have today. He was strongly involved in creating our present strategy and was anchorman on the merger and integration with Swedish Match. Most recently, Niels Frederiksen launched and completed several major changes in our global supply chain. The supply chain project is a prerequisite for the company’s increased profitability and for the continued consolidation of the cigar and pipe tobacco markets through product innovation and strategic acquisitions.”

“Niels Frederiksen possesses great analytical skills and is result-oriented. He is also the kind of person who quickly earns the trust of employees, business partners and owners. And on a personal level, he is passionate about cigars and pipe tobacco,” says Jørgen Tandrup.

Niels Frederiksen is 50 years old. He has a BSc in Marketing and joined Scandinavian Tobacco Group A/S (the former Skandinavisk Tobakskompagni A/S) in 1999 after a successful career at The East Asiatic Company A/S. In his time at Scandinavian Tobacco Group, Niels Frederiksen has headed commercial activities, supply chain and all staff functions.

For more information, please contact:
Chairman of the Board, Jørgen Tandrup, or future CEO Niels Frederiksen by contacting Director of Group Communications Kaspar Bach Habersaat at kaspar.bach@st-group.com or +45 7220 7152.

About Niels Frederiksen

March 2015-:CEO, Scandinavian Tobacco Group A/S

2013-2015:Executive Vice President, Scandinavian Tobacco Group A/S - Supply Chain

2009-2013:Senior Advisor to Scandinavian Tobacco Group A/S

2007-2008:Executive Vice President, Skandinavisk Tobakskompagni A/S

2003-2006:Senior Vice President, House of Prince A/S

1999-2002:Market Development Manager, House of Prince

1989-1998:The East Asiatic Company A/S. Several roles, among others: Manager for The East Asiatic Company A/S Hong Kong and Thailand, Corporate Planning Manager and most recently executive support to the CEO

1987-1989:Client Service Executive at The Nielsen Company

Chairman of the Supervisory Board of Boman A/S. Member of the Supervisory Board of
Ingeniør Kaptajn Aage Nielsens Familiefond.


1985:BSc in General Economics, Copenhagen Business School

1987:BSc in Marketing, Copenhagen Business School

1995:IMD – Program for Executive Development

2013:IMD – Leading the Global Supply Chain


- a world leading manufacturer of cigars and traditional pipe tobacco

- approx. 8,200 employees in the Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand, Australia, Canada and the US

The Group’s brand portfolio contains more than 200 international, regional and local tobacco brands, including the cigar brands Café Crème, La Paz, Henri Wintermans, Macanudo, CAO, Partagas (US) and Cohiba (US). Pipe tobacco brands include Captain Black, Erinmore, Borkum Riff and W.Ø. Larsen, while leading fine-cut tobacco brands include Bugler, Break, Escort, Bali Shag and Tiedemanns.

The Group is ultimately owned by two Danish foundations (51%) – the Augustinus Foundation and Det Obelske Familiefond – and by Swedish Match (49%). Both Danish foundations have been active in the tobacco industry for more than 250 years. Swedish Match is a publicly owned company listed on the Stockholm Stock Exchange.

Read more: www.st-group.com.

Scandinavian Tobacco Group A/S
Sydmarken 42
DK-2860 Søborg

CVR 31 08 01 85

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