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On 1 February, Scandinavian Tobacco Group Germany will welcome its new Managing Director, Oliver Hass.

Currently Marketing Manager of the German organisation, Hass holds abusiness law degree from the University of Applied Sciences (now Leuphana University of Lüneburg) and has extensive experience within sales and marketing having held a number of senior management roles.

Prior to his present role, Hass worked as Senior International Brand Manager in the value for money cigar category at Scandinavian Tobacco Group headquarters in Denmark and Senior Product Manager at Scandinavian Tobacco Group Germany. Before joining our Group, Hass worked at Philip Morris International, where he held various brand and management positions.

Oliver Hass is assuming the role fromRegis Broersma, who was appointed President of General Cigar late last year.

Executive Vice President, Sales and Marketing, Christian Hother Sørensen says:

“In recent years, we have improved our performance and market processes in especially the fine cut andvalue priced cigarssegments. With more than a decade of experience in the field of sales and marketing, Oliver Hass’s strong background will enable us to develop a European key market and ensure continued growth across all categories.”

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